The Perennial Promotion

Three square feet. One extraordinary opportunity.

The Perennial promotion showcases the breadth of titles, provides stores with a convenient way to showcase the books in-store with little footprint, and lets the themes serve as ‘out of the box’ promotions complete with signage. Over the course of the two years we’ve run the promotion, booksellers had this to say:

“The HarperPerennial Promotion was probably the most effective promotion I’ve seen in more than a year — the books were well selected, making them much easier to hand-sell. The display was the perfect size and drew lots of attention.”
– Heidi Hallett, Frog Hollow Books

“It is the best, and most effective, promotion I have ever seen in this business.”
–Ross Jopling, The University of Alberta Bookstore

The HarperPerennial Promotion was a success on so many levels: wonderful initial concept with a great selection of titles, smooth and simple presentation, direct message and a brilliant display vehicle. Thanks!”
–Mike Hamm, Bookmark (Halifax)

“Being able to choose my own topics and books made it easy to pick books in which my customers would be most interested. I hope you repeat the program next year with additional topics to select from.”
–Diane Walker, Shirley Leishman Books

For more information or to order the Perennial Promotion, contact your local HarperCollins Canada sales rep.